• Since 1839
  • Since 1846
    Le Locale - Suisse
  • Since 1931
    Swiss Mechanical
  • Since 1986
  • Since 1969
  • Since 1996
  • Since 1990

About Us

First Jewelry started its business in the city of Riyadh in 1419 Hijri, 1998 AD. It began by selling a number of deluxe brands to the Saudi market, and soon became the sole agent of numerous major jewelries and watches brands in the central and western regions, such as Patek Philippe, UlysseNardin,etc. A new phase followed when the second generation took over and began expanding the company’s brand portfolio, all the while maintaining its excellent relationships with its clients; based on mutual trust and respect.
Today, First Jewelry offers its services through its branches in Riyadh, Jeddah and soon in other cities in the Kingdom; God willing.

Our Vision

The success of our company depends on our constant search for fresh sources of beauty in the world of Jewelries and watches. We work hard to improve the level of our services and products in order to maintain our status as one of the most leading companies that offer the finest and most gorgeous designs and brands.

Our Message

In accordance with the principles of the world of beauty, we harness all our skills and experience to offer you the most inspired and innovative products and services, and always strive to provide the local market with the latest design trends as soon as they emerge.

Our Values

Trust, loyalty, Integrity and innovation

"Big girls need big diamonds."

Elizabeth Taylor

Our Team

At First Jewelry, we depend on a professional and experienced team of managers, executives and salesmen who thrive within a healthy environment that inspires them to work with a burning passion, starting with the General Manager, and reaching throughout the company to all its employees.
Our managing team is always travelling throughout the world, searching for the latest designs trend in order to guarantee customer satisfaction by offering them unprecedented services.
We work as a family brought together by a passion for exquisite jewelries and watches and by similar principles and solid values; a fact which sets us as an example for fair participation and an ideal institutional climate.

"Watches are the only jewelry men can wear, unless you're Mr. T."

Gordon Bethune


The Swiss Patek Philippe, or the timeless watch as it is often described, was established in Geneva in 1839 by Anthony Patek and Jean Adrian Philippe. In 1932, it was bought by the “Stern” family, who still operates it until this very day. Patek Phillippe installed many technical touches to the watch making world throughout the years. It has received more than 70 patents since 1845.
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Founded in 1846 in Le Locle, Switzerland, UlysseNardin was named after its founder, UlysseNardin, an accomplished watchmaker. He received “The Prize Medal” award at the London World Exhibition in 1862. In light of the company’s reputation for high accuracy, its watches have become the preferred choice for numerous armies around the world; especially its stop watches.
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Louis Erard took Swiss watches to a new level after he mixed between their classic features and his innovative signature designs. He brought mechanics to life, rendering his watches alive, beating, stopping, and then working again. They are very special watches with very special clients indeed.
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A name that has always been associated with precious gems, diamonds, rubies, Sapphires and many more, Diamrusa was established in a corner of the city of Bangkok, Tailand in 1986. It soon spread around the world due to its excellent management and the beauty of its designs. The company iswidely known in the Southeast and Middle East for its bejeweled watches and custom designs.
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An Indian jewelry company with its own unique and famous story, it was established by one of the most prominent jewelry designers in the world in Hong Kong in 1969. His limited editions soon spread wildly, attracting kings, presidents and stars from around the world.
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Orbita is a young company that began operation in 1996. After an amazingly short time, our innovative watch winder designs have captured a large international following. Orbita is now the world’s largest producer of fine watchwinders for both automatic and manual wrist watches.
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The symbiosis between compelling innovation and exquisite design characterizes and defines our exclusive objects of time® selected materials and perfect workmanship fulfill and exceed our customers' highest expectations.
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"Custom jewelry is not made to give women an aura of wealth, but to make them beautiful"

Coco Chanel

Media Center

Our Social Responsibility

Working in the world of beauty requires us to pay attention to the humanitarian and social sides of life, as they make up the core of our business...


General Manager's Word

Welcome to our website, I appreciate your visit and the time you are taking to learn about our business. Allow me to introduce First Jewelry...



Riyadh Showroom

  • Olaya st. Al Rossais center
  • +966 (11) 460 28 01 / +966 (11) 460 28 02

Jeddah Showroom

  • Tahlia st. Jeddah Mall
  • +966 (12) 660 36 44
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